I have been reading NZ ebike-related websites for a few years, and every time I see it, I am shocked and surprised at the unprofessionalism of it. Trash-talking a brand that has ceased their supply to you, that is. Some links have since disappeared or been edited, possibly due to legal actions, and some more possibly will as they read this and get a bout of regrets. That would be good. It all remains on the Internet Archive of course.

The first was Anebike, who accused Smartmotion of being dated and not locally made. The bones of the post are still there but it has been adjusted to remove the brand. They also had a negative take on Magnum (after earlier positive messaging), when they started selling Hiko. Today I heard about Electric Bike Hub in Nelson, erstwhile distributors of eZee. What they have said is simply not true and the new distributor, Electric Bike Team, has issued an explainer. There have been others but I have probably made enough enemies for one day.

One thing I have learned in business is that if you recommend or sell something and later tell your customers it was rubbish, you lose credibility. If you trashtalk your suppliers and other brands, your customers and current suppliers start to wonder if you can be trusted when things might become difficult should something go wrong in future. This is a nascent and growing industry, and as the choices become less about feature/new bauble and more about service and trust, the market will gravitate towards the dealers and brands that have kept the faith and built trust.

So sorry to have appeared to break my own advice by calling names out here, but I’m not speaking out of school. Those statements are there for the world to see. I hear others but don’t repeat them because they are private conversations. NZ ebike industry, time to get professional. To those already there, I’m sure your customers are spreading the good word for you.

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